TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the company revealed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This advancement aligns with a rise in AI content, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing channels on a popular video site only show content made by AI. A large amount of this content is deemed “AI slop”, a label for inferior, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, from computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, according to their own choices,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its service tagged as artificially created. In total, over 100 mn videos are submitted to the app daily, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the volume of AI-generated videos they see by using the content preference option in the app and picking “AI-generated content”. Other topics that currently be adjusted under the setting encompass news, fashion, beauty, and dance.
Platform Guidelines
TikTok’s rules mandate content makers to tag “realistic” artificially created content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Additionally, the app will from now on add an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting AI-generated material. This measure is intended to stop users from attempting to evade the tagging system.
Responsible AI Funding
The platform is furthermore launching a $2m educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This project will assist non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, amid controversy over plans to cut jobs for a large number of content moderators in the United Kingdom. TikTok is planning to reduce a significant number of roles in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that people-led review would remain essential, but AI can safeguard staff by removing the most graphic content before it is viewed by humans. The platform reported a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
